Owner Jonathan Woodward grew up immersed in the automotive world, spending much of his early life around his family’s dealership in Selma. That early exposure sparked a deep appreciation for vehicles and the importance of quality equipment. Over the years, Jonathan gained hands-on experience through operating a full-service car wash and accessory store and later working with a distributor. These experiences shaped his vision for creating a specialized outfitting shop focused on dependable products, honest service, and expert installation.
Blue Ox Outfitters was built from a lifelong passion for trucks, hard work, and adventure, all grounded in a strong foundation of faith. What began in the year 2000 out of the back of a pickup truck has grown into a trusted destination for truck accessories and professional installations serving Millbrook, Prattville, and the surrounding Central Alabama area. The name Blue Ox Outfitters was inspired by the legendary blue ox from the Paul Bunyan tale, a symbol of strength, reliability, and the ability to handle the toughest jobs, values that continue to define the business today.
Faith has always played an important role in the foundation and daily operation of Blue Ox Outfitters. The business is guided by Christian values such as integrity, honesty, humility, and service. Every customer interaction, installation, and recommendation is approached with a commitment to doing what is right, even when no one is watching. Blue Ox Outfitters believes that success is not just measured by growth, but by character, stewardship, and how people are treated along the way.
Blue Ox Outfitters is proudly locally owned and operated and has been serving the community for more than two decades. We offer a wide range of high-quality truck accessories, including towing solutions, storage systems, bed covers, camper shells, and more. Our team provides professional installation on most products, ensuring every upgrade is done correctly, safely, and with attention to detail. Whether your truck is used for work, towing, daily driving, or weekend adventures, we help you build a setup that fits your needs.
What truly sets Blue Ox Outfitters apart is our commitment to our customers and our community. Over the years, many customers have become friends, stopping by not just for accessories, but to share stories, talk trucks, and feel at home. We believe in building relationships, standing behind our work, and treating every truck as if it were our own.
At Blue Ox Outfitters, we are grateful for the loyalty and trust our customers place in us. That trust has allowed us to grow while staying true to our roots, our faith, and our commitment to excellence. We remain dedicated to providing quality products, expert service, and a welcoming environment where truck owners know they can count on us today and for years to come.
And to aspire to live quietly, and to mind your own affairs, and to work with your hands, as we instructed you, 12 so that you may walk properly before outsiders and be dependent on no one.and to aspire to live quietly, and to mind your own affairs, and to work with your hands, as we instructed you, 12 so that you may walk properly before outsiders and be dependent on no one.
1 Thessalonians 4:11-12
Jonathan with his wife Jennifer and two sons Jon Clark and Thomas.
Raphah Ministries was birthed from a deep desire to meet women in the tender, often hidden places of life where hearts feel weary, broken, or unseen. Rooted in God’s promise to “bring life back to” crushed and discouraged spirits, our ministry exists as His vessel—creating sacred spaces where His presence can restore, renew, and redeem. Whether through Bible study, personal retreat, worship, or prayer, we long to walk with women into the fullness of God’s healing love. Though the journey may sometimes feel heavy, it is profoundly holy, and we believe that in community, we experience both the laughter of new joys and the comfort of shared sorrows. All that we do is for His glory, as we step forward in obedience to His calling.